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  • Writer's pictureKhayam Shah

Why Great Content Matters

Updated: Nov 20, 2023

"Content is King" Bill Gates circa 1996

It is estimated that a week's worth of The New York Times contains more information than a person was likely to come across in a lifetime in the 18th century. With this constant barrage of information hitting us 24/7 readily available at our fingertips the competition to stand out has never been more fierce. Just for some context 8.95 million, that's how many images/videos are shared on Instagram every day. Now I'm not saying that you need to be competing with those near 9 million posts, quite the opposite. If we start treating social media content like art, and social media platforms as galleries, we cn start to see that there is a place for eich piece of art and each artist will have their own audience. This allows us to curate your brand's vision through methods like never before. We can now evolve to produce photographs and videos around what your brands about and why that branded content deserves their time. I feel it is this visual narrative that helps us build a deeper connection with our audience. Before we can dive righ into why great content matters, be sure to have a quick read of my blog "What is great content?" it dives a bit more into the different types of content and what you can do to maximise your brands visuals. Now strong impactful visuals don't necessarily have to come at a big budget. there are many ways we can build the hype train because as fortune has it, there is already a camera in your pocket. Grab your phone, and get a before and after video of your thing. For example, if you're a hairdresser place your phone in front of your client, have them smile and wave (you should also smile and wave, do a little dance, express yourself!) then have them bring their hands up to the camera blocking the view. Stop the recording. Then once the hair treatment is complete, place the camera in the same position, have your client put their hand up to the camera hit record and reveal the end results. It's a winning recipe. I have a video example below.

You can see clearly the success of such a simple post. This is because it hit all the sweet spots for social media content. It's got a good, simple story which you can tell in under 15 seconds. It's heavy on the visual element and tells the story without any words. Just look at the results and the feedback.

No matter what your brand or business is I'm sure if you contact me id be happy to put my thinking cap on and help you come up with an idea that would do well on your social media.

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